We’ve been doing this for a long time, so we’ve probably been asked your questions before! Have a look at our FAQs. 

Your questions answered

Ingredients & Allergens

Are the meat-flavoured crisps suitable for vegetarians?

Answer: All our Willards Chompkins flavours are suitable for vegetarians. If in doubt, always check the back of pack for guidance on suitability for vegetarians.

Do you use artificial colours or preservatives in your crisps?

Answer: All our chips do not contain MSG, no artificial colours or preservatives and are fully compliant with food labelling regulations. Please refer to the back of pack information for each of our products to see individual information.

What type of potatoes do you use?

Answer: We use varieties of local potatoes that are specially suited to making potato crisps; great tasting with excellent appearance and texture, good growing yields for farmers, and the ability to store well.

Health & Nutrition

Is it okay to feed my children your crisps?

Answer: When it comes to a healthy diet for children, balance is key. This means eating a wide variety of foods in the right proportions. Within this context a bag of crisps can be enjoyed by children. However it is important to remember that young children  require fewer calories than adults (1,800 calories for children aged five to 10)

Why do you put salt in your products?

Answer: Salt is a combination of sodium and chloride.  Sodium is an essential nutrient in the body which helps us absorb certain nutrients from our food and water from our gut. Sodium is important for regulating bodywater content and the balance of electrolytes  in our bodies. The recommended daily intake of salt is 6g – a32.5g.

How much fat am I allowed as part of my daily intake?

Answer: The Daily reference intake for fat is 95g.
The Daily reference intake for saturated fat is 30g.

Please refer to front of pack labelling to see how our products contribute to your RI.

Do you use GM corn in your Pronutro?

Answer: No we do not, none GMO.

Quality Control

My bag appears to be really empty, are you putting less crisps inside?

Answer: Our packets of crisps and snacks are filled by weight.  You should  always find that the packets weigh the grammage stated on the packet. However, there is a very good reason for the packets not being filled right to the top. Crisps are very fragile and can get crushed very easily. To try and prevent this from happening, we put air in the packs before they are sealed to act as a cushion for the product during transit. This does mean that the packets have to be a bit bigger than the contents. 

What does Fresh Taste Guaranteed mean?

Answer: We pride ourselves on producing only the highest quality crisps that taste the same as the day they were cooked.

Why are there burnt crisps in my bag?

Answer: We only want the great crisps to make it into a bag; which means we have checks in place to ensure that crisps with burnt bits don’t make it in. However, from time to time some do slip through the net. If this is the case please let our customer services team know through our website and they will be in touch.

Get in touch

Can’t find your answer here? We can’t wait to hear from you!